Marketing Risk Intelligence
Quantifying and reducing the cost of non-compliant digital advertising.
Our Framework
Set Your Risk Baseline
ValiPath analyses a representative sample of campaign creatives against platform policies and regulatory rules to calculate your Risk Cost Index (RCI), establishing a quantified baseline of marketing risk across your digital campaigns.
Measure Marketing Exposure
Using RCI, ValiPath models rejection patterns and regulatory risk across your annual creative volume, producing exposure bands and executive reporting that make marketing risk measurable, reportable and defensible.
Prevent Risk Before Launch
ValiPath checks campaigns against evolving platform and regulatory rules before launch, identifying systemic compliance risks early and reducing rejection, delay and downstream exposure.
Request Your RCI Baseline Assessment:
Your Baseline RCI Assessment
Defined. Structured. Low friction. Governance-level output.
Upload & Scope
Upload 30 recent creatives across key channels. No integration required. Establish your initial marketing risk exposure sample.
Risk & Rejection Analysis
We assess each asset against the current platform and regulatory rules to identify pass/fail drivers and systemic compliance gaps.
Risk Cost Index Modelling
We calculate your RCI baseline, modelling rejection cost and risk-weighted downstream exposure across annual creative volume.
Executive Risk Scorecard
Receive a board-ready summary including exposure band, key risk categories, reduction priorities, and expected RCI improvement trajectory.